Tell Your Unique Story
If you ask patients about why they like you, your staff and services, you might be surprised in a good way. You may have perceptions and assumptions about what makes you unique, but there is nobody better than your patients to tell your story.
Use Patient Insights
In our age of YouTube, Google and Facebook, it is imperative that you stand out from the crowd. There are a number of new strategies for using patient insights and Google/Facebook optimization tools, to tell your unique story and dramatically raise your search rankings in Google.
Among these tools are patient video testimonials telling how you provide unique results which other physicians could not, for example. Another new tool is one which gets you only positive patient reviews on Facebook while increasing your Google search ranking.
Drive Brand Awareness, Patient Loyalty and Referrals
By letting patients tell your story, and not telling it yourself, your message will resonate better with potential new patients with similar medical challenges. Patients are exceptional in communicating what makes you unique.
Patients can also provide amazing insight about additional services and/or benefits you could offer—to help you build brand loyalty and generate more referrals.
Services Available
- Insightful patient video testimonials clearly illustrating your unique value proposition
- New tools/services to get only positive patient reviews on Facebook and increase your Google search rankings significantly
- Patient surveys and market research to get feedback from patients about how to improve services and offer new benefits to build loyalty and referrals
- Website design and/or re-design to optimize your message and story
- PowerPoint presentations for medical conferences and/or presentations to patients or to new prospects in your community (e.g., senior centers, government employees such as fire and police)
- Sales and prospecting to get you presentations in your community
- Email and direct mail campaigns, including patient e-mail newsletters
About Us
Customer Insights is the leading marketing services firm for physicians including chiropractors and MDs. With our affiliates and partners, Customer Insights brings over 50 years of combined research and consulting services experience to physician practices, clinics, startups, small, and Fortune 500 companies across multiple industries including healthcare, high technology, life sciences, financial services, and manufacturing.
Customer Insights founder and president Mitch Maykel has served in multiple leadership, marketing, and consulting roles for companies such as EMC, NYNEX/Verizon, HP, and the Yankee Group. He has provided strategic consulting and advisory services to CEOs as well as to various marketing organizations. He has also won multiple awards and honors, including the President’s Quality Award for leadership from NYNEX/Verizon. Maykel holds an MBA in Marketing from Babson College and a BA from Amherst College.
He also has over 10 years of clinical experience with integrated medicine (e.g., Professional Applied Kinesiology and Functional Medicine) working with his late brother, Dr. William Maykel, whom The Rolling Stones called a genius. Dr. Maykel’s dramatic patient video stories (e.g., Marianne, David, Scott) are available on www.leadingmedicine.com
Get Started/Contact Us
To contact Customer Insights directly email mmaykel@yahoo.com or call 508-713-3176.
Customer Insights
Hudson, MA 01749